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The Jell-O x Tower 28 Lip Jelly Duo features two lip jelly glosses inspired by Jello-O flavors.
September 13, 2026
By: Lianna Albrizio
As foodie partnerships in beauty continue to whet consumer appetite, Tower 28 is shaking up the category with a lip care collection with Jell-O.
Inspired by Jell-O’s beloved flavors and Tower 28’s lip products, the limited-edition Jell-O x Tower 28 Lip Jelly Duo & Lil’ Pudding Snack Set are serving up never-before-seen Tower 28 flavors.According to brand officials, cross-category campaigns between food and cosmetics have increased 23% year over year since 2021.
“Jell-O has been adding brightness to everyday moments since 1897, creating one-of-a-kind treats that are as fun as they are delicious,” said Kathryn O’Brien, head of marketing, desserts at Kraft Heinz. “Today, Jell-O is bringing that same charisma to the beauty space with Tower 28, tapping into the growing intersection of food and beauty and giving fans a new way to add a jiggle of excitement to their day.”
The Jell-O x Tower 28 Lip Jelly Duo features two exclusive full-size ShineOn Lip Jelly glosses inspired by two classic Jell-O flavors: Strawberry, a sheer pink gloss with a pH-activated stain; and Lemon Lime, a crystal-clear gloss housed in a green tube.
The Lil’ Pudding Snack Set includes four mini LipSoftie Tinted Lip Treatments inspired by beloved Jell-O pudding flavors: Strawberry Cheesecake, a creamy pink shade with a sweet strawberry cheesecake flavor; Chocolate Vanilla Swirls, a rich chocolate brown shade with a sweet chocolate-vanilla flavor; Banana Cream, a clear lip treatment with a sweet banana cream flavor; and Pistachio, a clear lip treatment with a sweet, nutty pistachio flavor.
Both collections are fragrance-free, formulated for sensitive lips and crafted with non-artificial, 100% food-grade flavor while delivering instant comfort and long-lasting hydration.
The Jell-O x Tower 28 collaboration launches Sept. 13 online at Sephora and will be available in-store on Sept. 15 at Sephora locations nationwide.
For more on beauty and foodie collaborations, look here.
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